Only In Houston, May 12, 2010
For Immediate Release
Zenfilm director W. Ross Wells has been selected as the first featured filmmaker for Sony's online professional showcase VideOn. The site was developed by Sony to showcase filmmakers that utilize Sony's CineAlta line of digital cinema camera systems in the creation of their work.
"It is a real honor to be selected for the launch of the site", says Wells. "It's a terrific opportunity to share our work and to promote Houston as well." Of the pieces submitted for the project, Sony curated a mostly music director's reel for the Zen feature. The very popular and multiple award-winning My Houston "ZZ Top" commercial was selected. Says Wells, "ZZ Top has real star-power and the spot showcases the power of Sony's products when working with complicated opticals. Filmed on green screen, the bands iconic, signature beards would have made for some long nights in the compositing suite if not for the quality of images we were able to achieve."
Other work selected by Sony includes music videos created for recording artists The Tontons, Southern Backtones, Dark Every Day and Twisted Roots. TheTontons, D.E.D. and Backtones are Houston recording artists that shatter stereotypes about Texas music. Twisted Roots are an extremely popular East Coast hard rock band that traveled to Houston last year, at the behest of their label Rat Pak Records, to shoot their video with Zen.
"The music video projects began as an endeavor to promote the Houston music scene and to challenge ourselves creatively, but they have taken on a life of their own, selling records and creating notoriety for the bands and Zenfilm as well as H-Town", adds Wells.
Though not credited in the feature, Houston cinematographers Wayne Forster and Raul Casares played a large role in the quality of the work featured on VideOn, Gaffer Richard Lacy, Key Grip David Zenteno, our stellar Houston film crews, The Lighting Zone, Panavision Houston, Pastorini-Bosby Talent, SugarHill Recording Studios and the talented Zenfilm staff all contributed to this creative effort.
Check out the site and if you want to send Sony the message that Houston means creative business... take the time to rate, comment and share the link on social media.
13-May-10 0:00 AM